ALTER

ROLE: DIRECTOR OF PROGRAMMING

Channel Brand Trailer: I produced the trailer as well as expanded the brand’s revenue options and distribution capabilities.

YEARS ACTIVE: 2018-2021

WHAT IS IT?: ALTER is the most provocative studio in the horror genre. ALTER is a brand that takes disturbing stories (TV, Film, and Podcasts) to the next level with the shocking characters and situations created by filmmakers you have no boundaries. ALTER is available on all digital channels, from social to SVOD, OTT and FAST platforms.

WHAT DID I DO?

ALTER was already a well oiled machine on social media and among horrors across the globe when I took a more active role in the brand's direction. My role consisted of taking the brand and the studio's ROI to the next level. Not only did we help elevate the branding and packaging but we also injected more capital into the brand with new revenue options by expanding distribution options to include AVOD platforms, OTT & FAST Channels, and developing anthology-like series that premiered on platforms such as APPLE TV, The ROKU Channel and Amazon's FreeVee as stand alone series IP.

ALTER Features, Short Films, and Series available all in one place available via SVOD, AVOD, and the studio’s own website..

Additionally, I worked with ALTER to explore and launch merchandising, membership, and film distribution options that contributed to distribution and marketing projects such as the release the crime-horror film, Villains and the digital series 50 States of Freight. These efforts also led to the brand expanding its creative services.